2005 – 2009 Account Executive
Experience in full follow-up of advertising campaigns. From briefing to production over post evaluation.
Account portfolio: Akzo Nobel, Alpro Soja, De Lijn, De Post, Fromageries Bel, Lotus, Mitsubishi, Nissan
2009 – 2014 Account Manager Premedia
Premedia (rebranded as CCX), the in-house communication agency of Colruyt Group, offers a through the line approach for every brand or service within Colruyt Group.
Experience: full follow-up of campaigns + strategic support.
Clients: DATS 24, Codifrance (Colruyt Group retail activitites in France), ColliShop, ColliShop Professional, Collivery (rebranded as Solucious), Colruyt Group (corporate brand).
2014 – 2018 Project Manager Marketing & Communication @CVO
CVO is an internal Service provider within Colruyt Group with lead generation (B2C & B2B2C) as main objective. CVO has 3 main activities:
- ColliShop Professional
- Offline 2 Online traffic building for ColliShop
- peer 2 peer second hand business
Responsiblities:
- start up and launch campaign of Dreambaby Tweedehands + rebranding to New Story
- Developing marketing strategic and operational plans for ColliShop Professional
- Close collaboration with ColliShop Professional sales department for optimizing lead generation
- Tactical and operational plans for offline 2 online traffic building for ColliShop (fixed and temporary physical shops)
- Collaboration with internal and external strategic business partners to develop joint marketing strategies and plans
- budget allocation
- coaching of team members